Real Estate Agency in Rogers

Collier and Associates is a real estate agency in Rogers. Our office serves buyers, sellers, and relocating families across Benton County and the wider NWA market. From here, our agents work every part of the city, from the Pinnacle corridor to the Beaver Lake side.

Why Hire Our Rogers Real Estate Agency?

LARGEST INDEPENDENTLY OWNED BROKERAGE IN NWA

Our 240+ agents work every market across Northwest Arkansas. No other independently owned brokerage covers as many neighborhoods.

OVER $984 M CLOSED IN NWA REAL ESTATE

Across thousands of NWA closings, our agents have moved over $984.7 million in real estate in 2025. We have worked in every Rogers neighborhood, every price tier, and every kind of move.

LOCAL EXPERTISE, BLOCK BY BLOCK

Our agents work Rogers every day, from the Pinnacle Hills corridor to downtown and the lake. That depth is not something a portal or a national franchise can match.

ADVICE THAT CHECKS OUT

Rogers clients describe the same pattern in their reviews: guidance that was researched, opinions that held up, and answers that went deeper than expected. 

★★★★★

 4.9 on Google 

REALTOR®

NABOR member

#5 Largest Brokerage in Arkansas

Arkansas Money and Politics, 2026

AY Best Realtors

Collier & Associates agents honored

Featured in:

NWA Democrat-Gazette

An Award-Winning Real Estate Agency, Recognized By

Buying or Selling in Rogers?

Speak with our local team, who can help you navigate the Northwest Arkansas market with confidence.

240+ agents across NWA. One match made for you.

See What Our Clients Have to Say About Working with Our Rogers Real Estate Agents

Our agent was great to work with on the sale of our home. They were professional every step of the way and helped us sell the home quickly. It was a breeze closing with them leading the way!
My husband & I had the opportunity to work with an AMAZING agent! As first time home buys, they made the process so easy-going and fun. Our agent listened to our wants and needs and helped us find our home! We are so thankful for their time and effort!
Our agent did an awesome job working to find the perfect house for me!! They spent a great deal of time listening to what I was ultimately looking for, presenting options, spontaneously jumping up to run to a property when I couldn’t make it for as quickly as we needed to move in this market. Their insight on remodeling and opinions were unsurpassed. The advisement on offers were appreciated in order to secure the listing. Overall, my experience was truly seamless. So much, that I have extended their information and advised several friends to use them as an agent.

Real Estate Services from Our Rogers Office

Home Buying Services

Rogers gives buyers a wider range than most cities in the region, from older neighborhoods west of downtown to newer development around Pinnacle Hills. Our home buying services cover contract to close, and home search services filter that range down to what fits your budget and commute. Most buyers land in single-family homes, though townhomes have become the practical answer for people who want a Pinnacle Hills address without the upkeep, and new construction keeps opening up on the east side. First-time buyers need the most help sorting which of those paths actually works.

Home Selling Services

Rogers sellers benefit from a market where buyers actively compare neighborhoods instead of defaulting to one. A current home value estimation shows where your property sits in that comparison, and our home selling services handle prep, photography, and negotiation from there.

Land Sales

Land around Rogers trades mostly on the eastern and northern edges toward Beaver Lake. Our land sales team works both residential development tracts and recreational parcels in that area.

Commercial Real Estate

Rogers carries the heaviest retail concentration in Northwest Arkansas, anchored by the Pinnacle Hills corridor. We handle commercial real estate sales for investors and owner-users, plus retail space leasing for tenants trying to get into that corridor or the secondary strips along Walnut and 8th.

Corporate Relocation

Plenty of people relocating for work in Bentonville end up buying in Rogers. Our corporate relocation services work across the whole metro, so the search is not limited to whichever city your employer happens to sit in.

Browse Homes for Sale in Rogers

The Rogers Housing Market Right Now

Rogers is one of the stronger seller’s markets in Northwest Arkansas right now. The median sale price reached $415,000 as of February 2026, up 6.4% over the prior year per Redfin, and homes are selling in an average of 52 days. Prices here now run ahead of Fayetteville and close behind the region’s top tier, which means buyers need financing lined up and a clear target before the right home lists, and sellers who price accurately are seeing real competition for their homes. Figures are refreshed quarterly from Redfin and the Northwest Arkansas Multiple Listing Service.

$415,000

Median Sale Price

21 days

Average Days on Market

2.34 months

Supply

+1.9%

YoY Comparison

Rogers Real Estate, by Neighborhood

Who Buys Homes in Pinnacle Hills and West Rogers?

Executives, relocating professionals, and buyers who want new construction with amenities close by are the core of the Pinnacle market. The area west of I-49 has grown into NWA’s commercial center, with the Promenade, the Walmart AMP, and the country club anchoring a submarket where newer homes and golf course properties trade at the top of the Rogers price range. Homes here draw relocation buyers in particular, since the corridor puts Bentonville, the airport route, and the region’s dining and entertainment within a short drive.

Who Buys Homes in Downtown Rogers and the Lake Atalanta Area?

Buyers who want character and walkability over square footage are driving the downtown market. The historic core around Walnut Street has seen steady reinvestment, with restaurants and small businesses filling in the district, and the older housing stock nearby trades well below the west-side price points. Lake Atalanta sits just east of downtown with trails and park access, and homes in that pocket attract buyers who want outdoor space minutes from the historic district rather than a commute to it.

Who Buys Homes Along the Pleasant Grove Road Corridor?

Families moving up and buyers priced out of Pinnacle proper are the most common profile along Pleasant Grove. The corridor runs through some of the fastest-growing residential territory in Rogers, with newer subdivisions, larger floor plans for the price than the west side offers, and quick access to both I-49 and the Bentonville line. Inventory here turns over faster than the Rogers average when homes are priced right.

Our Rogers Office

Aerial view of Rogers Arkansas

Rogers Real Estate Agency FAQs

What is the typical price for a home in Rogers right now?

The median sale price in Rogers reached $415,000 in February 2026, and recent year-to-date figures for the region put Rogers around $440,000, second only to Tontitown among NWA’s larger markets. That places Rogers above Fayetteville and just ahead of Bentonville on median price. Within the city the spread is wide: homes near downtown and east Rogers trade below the median, while Pinnacle-area, golf course, and newer west-side construction runs well above it. For a read on a specific street or subdivision, call our Rogers office.

How fast are Rogers homes selling right now?

Homes in Rogers are selling in an average of 21 days, faster than Fayetteville and about as quick as the pace a year ago. Prices are also up 1.9% year over year, which puts Rogers among the stronger markets in the region. For buyers, that means getting pre-approved before the search starts and being ready to move when the right home lists. For sellers, it means accurate pricing gets rewarded quickly, and our agents can show you what comparable homes in your part of Rogers have closed at in the last 90 days.

Should I buy in Rogers or Bentonville?

Bentonville and Rogers are often cross-shopped because they border each other and sit along the I-49 corridor. Bentonville generally carries the stronger brand name and a higher price point, while Rogers often offers more value depending on neighborhood and property type. The right choice usually comes down to school preference, commute patterns, and the kind of neighborhood feel you want.

Which part of Rogers should I look at: Pinnacle, downtown, or out toward the lake?

Pinnacle and west Rogers are the top of the price range: newer construction, golf course homes, and the Promenade and AMP close by. Downtown trades square footage for character and walkability at a lower price point. The east side toward Beaver Lake means larger lots, water views, and lake access. Pleasant Grove is the middle ground, newer subdivisions and more house for the money. Tell us which matters most and we’ll show you the same budget in each.

Can I find a home on or near Beaver Lake in Rogers?

Rogers does offer homes on or near Beaver Lake, especially in the east-side and Prairie Creek areas. Inventory includes waterfront, water-view, and lake-access properties, though direct waterfront homes are typically a smaller share of the market. If lake proximity is important, let us know early so we can focus on the listings that fit that search.

Is downtown Rogers a good place to buy?

Downtown Rogers has spent the past several years filling back in, with restaurants, breweries, and small businesses taking over the historic district around Walnut Street, and the housing near it has followed. The draw is real walkability at a price point well below what the same lifestyle costs near the Bentonville square. The trade-offs are older housing stock, which means inspections matter more, and block-by-block variation, where two streets a quarter mile apart can be in very different places price-wise. Our agents can tell you which blocks have already turned over and which still have room, which is the difference between buying the momentum and paying for it.

I am taking a job in Bentonville. Does living in Rogers make sense?

For many people, yes, and it is one of the most common moves our Rogers office handles. The commute from most of Rogers to the Walmart home office area runs 10 to 20 minutes depending on where you land, and in exchange Rogers offers more house for the money in several of its submarkets, lake access on the east side, and the Pinnacle corridor’s dining and entertainment without Bentonville’s downtown premium. Plenty of Walmart and supplier employees make exactly this trade. Our agents can show you the same budget in both cities so the decision is based on real listings instead of reputation.

What school district serves Rogers?

Most of the city is served by Rogers Public Schools, but the district lines around the edges do not follow city limits, and homes on the Bentonville, Lowell, and other surrounding sides of town can be zoned to neighboring districts. School assignment is set by exact address, so two homes on the same street can occasionally land in different districts. Confirm the assignment with the district directly before making an offer on a home where schools matter to your decision. We can pull that information during the search and flag it before you tour.

Do I need a buyer's agent in a market moving this fast?

A fast market is where the agent earns the fee, not where you skip it. Speed compresses every decision: offers need to be right the first time, inspection windows are short, and the difference between winning and overpaying is knowing what comparable homes actually closed at last month, not what they listed at. Our agents also bring access to pocket and off-market listings shared inside the brokerage before they reach the MLS, which matters most when public inventory is moving in days. And since August 2024, buyers need a written buyer representation agreement before touring homes, which we walk through in plain language up front. Our Home Buying Services page covers how that agreement works.

What is my Rogers home worth in a market that moved this much?

More than last year’s number, in most of the city, but how much more depends on your side of town. Prices in Rogers rose 6.4% over the past year, and automated estimates lag that kind of movement because they lean on older sales. Condition, upgrades, lot, and the most recent closed sales in your subdivision set the real figure. For an accurate range, call our Rogers office at [Rogers office phone] or request a free valuation through our Home Value Estimation page. We will pull what has actually closed near you and give you a realistic number, whether you are listing this month or planning ahead.

Your Northwest Arkansas Real Estate Experts

Whether you’re buying your first home, selling a property, or relocating to Rogers, our local team can help you navigate every step with confidence. Get matched with the right agent or speak directly with our team today.